About Us

About Us

DISCOVER
OUR ORIGINS
Origins

Witness the rise of a
tire industry pioneer

Culture

OUR GUIDING
PRINCIPLES IN
ACTION

Mission

“To be an indispensable partner to our customers and a trusted brand in our communities through the efforts of the most engaged team in the industry.”
We go beyond tires, striving to be a trusted brand in every community we serve.  Our mission is powered by the industry's most engaged team, committed to delivering exceptional support and positive impact.

Vision

“We care for our employees, customers, and communities. We’re aligned on a standard of excellence, which drives us to empower our people, build genuine relationships, deliver on commitments, and ultimately exceed our customers’ needs with unmatched value.”
Our vision is built on care for our team, customers, and communities.  We strive for excellence, empowering our people to build strong relationships, honor promises, and consistently exceed customer expectations.

President

President's Message

Since our establishment in 1983, Yokohama Tire Canada has been dedicated to supporting our parent company's global vision of enriching and contributing to the lives of every customer and society as a whole.

We focus our efforts on offering high-quality, innovative tires that enhance safety and driving performance for all Canadians.

We deeply care for our employees, customers, and communities. Our shared standard of excellence drives us to empower our people, build genuine relationships, deliver on commitments, and prioritize sustainability in all aspects of our management, all while providing unmatched value.

Through our business efforts, we aim to address social and customer issues, striving to become a company that grows together with Canadian society.

Eric Dedoyard

President of Yokohama Canada