Langley, BC (March 10, 2015) – Yokohama Tire (Canada) Inc. is aware that today’s crossover utility vehicles (CUVs) and compact sport utility vehicles (SUVs) have different driving characteristics than a car or a light truck, which is why the company is launching its new GEOLANDAR G055 — an all-season tire specifically engineered for these vehicles. Using the advanced all-season compound technology of micro silica blend to deliver superb wet grip and traction, the GEOLANDAR G055 is engineered to provide the unique handling characteristics and driving performance of today’s compact utility vehicles. One of the focal points of Yokohama’s BluEarth philosophy – engineering products to fulfill environmental, human and socially-friendly initiatives – The Yokohama GEOLANDAR G055 features Zig Zag Grooves that provide a powerful edge effect, improving handling on snowy roads and channeling water out from under the tread. Dolphin-grooves in the centre section create large biting edges to further improve wet and snow traction. Narrow lug grooves placed all around the tread and sipes connected to them give better all season traction and maintain stiffness for less sway during cornering. Enhanced sidewall construction further maintains the handling stability required of the compact high-cabin vehicles. In order to promote long, even tire wear an optimized contact area equalizes pressure distribution where the tread contacts the road. Geometrically Optimized Sipes and 5-Pitch Tread Variation minimize unwanted pattern noise inherent to tread blocks of equal size. The Yokohama GEOLANDAR G055 is available in 23 sizes and five rim diameters to fit a wide range of today’s SUVs and CUVs. And for a limited time (March 15 through May 31), purchasers of the GEOLANDAR G055 receive an introductory $80 rebate off a set of four as part of Yokohama’s Season Opener Event. Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centers across Canada to serve more than 1,000 independent tire dealers and more than 3,000 retail locations.