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YOKOHAMA LAUNCHES NEW WINTER TIRES

YOKOHAMA LAUNCHES NEW WINTER TIRES

The iceGUARD iG53 and iceGUARD G075 debut for the winter season.

Yokohama has announced the launch of two new products: the iceGUARD iG53 and iceGUARD G075.

The iceGUARD iG53 is designed for passenger cars and minivans, and comes in 32 sizes with 14- to 18-inch fitments, while the iceGUARD G075 is for crossovers and SUVs, and is available in 37 sizes in 16- to 20-inch fitments.

“Both are premium winter tires that are ideal for the toughest icy conditions,” said Bob Abram, Yokohama’s senior manager of consumer product planning. “Besides offering exceptional ice/snow traction and all-around performance, the iceGUARD iG53 and iceGUARD G075 feature additional benefits such as improved fuel efficiency, longer treadlife and a quiet ride.”