Take the lead with the
Designed to do everything better.
I’m optimized for better fuel efficiency.
Add to that exceptional treadlife and confident all-season handling.
And of course you can count on me for a quiet, comfortable ride.
That’s just the way I roll.

Quieter Ride

Variable pitch tread design reduces pattern noise and offers a quiet ride.

All-Season Traction

3D adaptive sipes create more biting edges for wet and winter grip. Orange Oil compound remains pliable whether it’s wet or cold.

Long Tread Life

Unlimited treadwear warranty.

Fuel Efficiency

Breakthrough Orange Oil technology promotes lower rolling resistance—which saves fuel and money.

AVID Ascend

The AVID Ascend is the first mass market tire in the world to include an orange oil compound. This advanced compound provides the optimum balance of extended tread life, all-season performance, superb fuel efficiency and a smaller carbon footprint.

Performance Cars

Passenger Cars

Crossovers/SUVs

All-Season

Orange Oil

BluEarth

Yokohama AVID Ascend 360 view Yokohama AVID Ascend 360 view
360°

T Rated: 6 years / unlimited kms

H Rated: 5 years / unlimited kms

V Rated: 4 years / unlimited kms

AVID Ascend Benefits
 

AVID Ascend size and specs

Select your tire size

To view tire specs for your application select from one of the available sizes below.